Start-Up and Launch

✓ Comprehensive 9-Week Mentoring Program

Are you ready to turn your fashion idea into a thriving business?

You're in the right place! This program eliminates the guesswork, giving you a clear, step-by-step roadmap from where you are today to successfully launching your brand.

Become a confident fashion entrepreneur with a clear, complete vision of your brand and an understanding of all the business aspects necessary to thrive.

What you’ll get

BUSINESS BEGINNERS

FULL BUSINESS PLAN

MONEY SAVED

ALWAYS ONE STEP AHEAD

CREATIVITY MEETS BUSINESS

FOR EXISTING BRANDS

ENTER NEW MARKETS

FRESH START

.01
Clear vision

You’ll have a clear vision of your brand, and what is the value proposition. Why people should by from you, and what sets you apart.

.02
Business model

That gives your business the best chance to succeed, based on your vision and budget.

.03
Business intuition

You’ll complete market analysis to better understand the market in which you operate and to train your "gut feeling".

.04
Actionable plan

You’ll have clear milestones of what needs to be done for the year.

.05
Clear operations

Across all your value chain - from team structure, R&D to supply chain and manufacturing.

.06
Make your brand visible

You'll have the Marketing and PR tools to make your brand visible and desirable, based on your business objectives and budget.

.07
Distribution and sales

You'll know how to work with KPIs to drive sustainable sales growth.

.08
Financial mindset

You'll know what your profit formula is. You'll avoid overstocking, know how to manage cash gaps, and start thinking financially. You’ll understand how much money you need to invest and what possible return you and your investors can expect.

.09
Complete business plan

With actionable steps and financial model

.10
Pitch Deck

To present your project to potential investors and/or get funding

Perfect if you are:

Fully dedicated to achieving real results

Just starting and have an idea in place or have already started to work on your brand, but require tools to build a profitable business.

Already an established brand that is planning to enter different segments of the market, or would like to improve its existing business.

Seeking investment - either to start the business, or to scale existing one. Want to be prepared to pitch to the investors.

MODULES

Comprehensive 9-Week Mentoring Program will include:

  • Our first meeting will be data gathering and building on the information submitted in your questionnaire. The aim is to learn more about your specific business goals and challenges.

    Further meetings will be tailored accordingly to your needs, below is example:

  • We’ll work on your business model and value creation. What problems your brand is solving. Why would people buy into it?

    • There will be homework after the meeting

  • Designed to understand the market, its size, problems and opportunities. Along with competitor analysis.

    • There will be homework after the meeting

  • Customer analysis, their needs and wants, customer behaviour.

    • There will be homework after the meeting

  • Operational aspects of business, from general strategy, manufacturing, distribution to human resources.

    • There will be homework after the meeting

  • Based on your business objectives, business model and budget, we will define the most effective marketing strategy.

    • There will be homework after the meeting

  • Define the sales plan and distribution strategy.

    • There will be homework after the meeting

  • Review the price point and profitability of your products.

    • There will be homework after the meeting

  • Build all the assumptions for your financial model, what would be your sunk costs, initial investment, revenue projections, cost structure, working capital needs etc.

    Note: You don't need to have a background in finance to complete this module. You'll develop the financial skills and mindset you need to run a successful business.

    • There will be homework after the meeting

Be aware this is an intensive program that requires commitment and involves homework.

Be aware this is an intensive program that requires commitment and involves homework.

+ADDITIONALY

You will get for FREE

  • Will help you to manage cost structure and plan your range, to avoid budget overruns, set realistic production targets and keep desirable profit

  • Avoid misunderstandings, save time and money, minimise the percentage of faulty items and get exactly what you need in the time allotted.

  • That you can customise it to analyse the business yourself in the future to see if you're on the right track.

  • After the programme you will know how to read and simulate it yourself.

    You will be able to calculate break-even point, profitability, ability to set financial targets and trucking KPIs.

Why Sofia?

Sofia Athanasiou 
Business consultant and entrepreneur with 10+ years of manufacturing and business building experience. A qualified MBA with a Masters in Finance and practical specialisations in marketing, management and production management.

Limited Availability

To bring you the most value and focus I limit myself to: a maximum of 3 active mentor programs.

Program length: 9 weeks. Weekly one-to-one online meetings and dedicated online support.

Invest in yourself: £2,999

Clients save an average of £30,000 worth of mistakes and missed opportunities, with proper planning and execution.

WHAT PEOPLE SAY

Ksenia Gnutova

Stylist and entrepreneur
@kseniagnutova

“Sofia and I worked together to create a business plan. During this time, Sofia immersed me deeply in marketing and business strategies: we analysed my competitors, created a business model, analysed my audience, found the strengths and weaknesses of my product, revealed my project and me as an expert and created a financial model.

First, I want to thank you, Sofia, for your highest professionalism and faith in my project. Because many people can help with creating a business plan, but not everyone can BELIEVE in the product as if it were their own and work on it with such great energy and inspiration.

Secondly, I want to emphasise how you can explain complex things in simple language. Thank you for your patience in explaining everything to me 20 times (the examples with apples are the best).

Thirdly, the knowledge you bring to the table is wow. I always thought that I already knew a lot about business and marketing, but after our consultations I had a desire to study it further.

Fourthly, you are an incredibly sweet person who is easy to talk to. Thank you for the questions that helped me understand what I want to convey to people, what I want to get, and how I can achieve my financial goal.

Thank you for doing your job at a high quality: your preparation for each consultation, all the tables, presentations, links and knowledge. You do a great job.

I am incredibly happy that I turned to you for help. Because only a person who has already been through all this and works with it every day can really help and point me in the right direction. You have become a important part of my project, without which it would not exist. And the next one is very soon, so I hope that you will always find a place for me in your calendar.”

Are you ready to turbocharge your brand?

Book your free 30 minute mentoring enrolment with Sofia today

The program is tailored to you:

FAQ

  • The program is a comprehensive 9-week mentoring program that covers business plan development, market analysis, financial planning, and more. By the end, you’ll have a clear vision of your brand and a strategic business plan. In addition, if you plan to get financing, you can get a personal guide to build a pitch deck with financial projections ready for investors.

  • The program is ideal for startup designers as well as established brands looking to enter new market segments or improve their existing business operations.

  • You’ll gain a clear vision and value proposition for your brand, a well-defined business model, an understanding of your market and competitors, a marketing and sales strategy, financial projections, and a comprehensive operations strategy. The program is designed to walk you through all the process from management perspective, so that you can effectively delegate and communicate tasks to your team in the future. 

  • The program consists of 9 weekly online one-to-one meetings tailored to your needs, covering topics like business model development, market and competitor analysis, customer behaviour, operational strategies, marketing, sales, and financial planning.

  • Yes, after an initial interview to discuss your business and goals, the mentoring sessions are tailored to address your specific challenges and objectives.

  • You can opt for detailed monthly financial projections (P&L, Balance Sheet, and Cash Flow) for 2-3 years that are asked by investors and a bank, before financing, Additionally, a company valuation by EBITDA multiple to help you negotiate terms with the investors. 

  • You can book online, by pressing a “Contact us”, or you can start by booking a free 30-minute meeting to learn more about the program and determine if it's the right fit for your brand. If you have technical difficulties, apply by email sa@fashionbrandadvisor.com

  • The program costs £2,999, with the option to add extra meetings for £200 per hour if needed.

  • After each meeting, you'll be given specific homework assignments, such as deepening your market analysis, identifying customer personas, or refining your sales strategy, to help you apply what you've learned to your business.

  • The program is designed to help you use your limited resources efficiently, adopt a strategic approach to decision-making, and ensure that your financial planning safeguards both your savings and your investors' money.